7 Effective Steps to do Keyword Research in Hindi

Naye blogger ki pahili mistake hoti hai keyword research na karna. Bina keyword research ke blogging karna matlab andhere mein teer marne jaisa hai. Matlab aap ko bhi pata nahi hoga ki kya chal raha hai.

Keyword research blogging ka ek mahtvapurn hissa hai jisse aap sikh gaye to aapka blogging ka foundation pakka ho jayega. Ek successfull post ki shuruvat hamesha keyword research se hi hoti hai. Aap jitna keyword research mein focus karenge utnahi aapko fayda bhi milega.

Keyword Research kyu jaruri hai?


“Aap jo likhate hai, log woh padhna nahi chahte

aap ko wahi likhna hai jo log padhna chahte hai”

Iss sentence ko humesha yaad rakhna.

Aap jo likhte hai use log search hi nahi karte honge to aap ke likhne ka kuch fayda hi nahi hai. Aisa likhne se aap ke website par kabhi traffic nahi aayega aur kuch dino baad aap blogging chhod denge. Jyadatar logon ke sath aisa hi hota hai.

Naye blogger jee jaan lagakar post likhte hai accha khasa design kar ke publish karte hai lekin baad mein pata chalta hai us keyword ko koi search hi nahi karta. Search nahi hoga toh traffic nahi aayega, traffic nahi aayega to earning bhi nahi hogi.

Aap jitna mahatva content likhne ko dete hai utna hi mahatva aap ko keyword research pe dena chahiye. Aap ke content mein kitna bhi dum ho likin use koi padhega hi nahi to baki kuch mayne bhi nahi rakhta.

Aap ko jabtak accha keyword nahi milta tab tak aap ko keyword research krte rahna chahiye. kabhi kabhi aap ko 1 ghante mein mil jayega to kabhi kabhi pure din bhar ek bhi keyword nahi milega. Aise mein aap ko patience rakhna hai aur phir se keyword research karna hai. Jaldbaji mein kuch mil nahi raha to kaun se bhi keyword par post mat likhiye. Issiliye blogging start karne se pahle Keyword research karna bahut hi jarui hai .


Step by step Guide

Kisi bhi topic par post likhne se pahle hume kuch keywords ki jarurat hoti hai. Ye keywords hume kahi bhi mil sakte hai. Jaise hum net surfing kar rahe hai, Kahi travel kar rahe hai, E commerce website pe product dekh rahe hai, kuch soch rahe matlab kuch bhi karte hai toh udhar hume kuch na kuch hint milti hai.

Aap ke dimaag mein keyword ghoomna chahiye. Jaise bhi koi intresting keyword milta hai use turant likh lijiye. Kuch keywords likhne ke bad usmese kuch hi aise keywords honge jis mein aap ki bahut hi dilchaspi hogi aur us keyword pe aap jitna chahe utna likh sakte ho. Aise keywords nikal ke ek page par likh lo ya Microsoft Excel sheet me utar do. Mein personally Excell sheet ka upyog karta hun.

Ab aapko keyword research tool ki jarurat padegi. Keyword research tool hota hai jo aap ko keyword ke bare mein puri jaankari deta hai jaise ki keyword search volume, uska cost per click etc. Kuch popular keyword research tool hai jiska aap free mein use kar sakte hai.,

Ubersuggest

Keywords everywhere

Google Keyword planner

Content ko King

kyu kaha jata hai?

Aisi kaun si 12 galtiyan hai jo hume

content likhte samay avoid karna hai?

Example ki taur par hum Ubersuggest ko dekhte hai kyun ki yeh free hai.

Ubersuggest ek lokpriy keyword reserch tool hai. Ye tool aap ko Neil Patel, jo ek famous digital marketer hai inki website par mil jayega. Aap waha pe visit karke apni keyword research kar sakte hai.

keyword research search box of ubersuggest

Step 2.

Website open hone ke baad aapko ek search bar dikhega. Waha pe aap apna keyword type kijiye

keyword research search box of ubersuggest

e.g Agar aap ko SEO keyword pe research karna hai toh pahale search box mein SEO type kijiye. Keyword type karne ke baad uske aage language and country ka option hoga. Agar aap India mein keyword target karna hai toh English/India select kijiye phir search kijiye.

keyword

Step 3.

Iske baad aapke samne overview aayega. Jisme Monthly search volume, SEO difficulty, paid difficulty, cpc etc dikh jayega.


Search Volume

Yaha pe aapko dekhna hai search volume kitna hai. Search volume ka matlab hai kitne log uss kyeword ko monthly search karte hai. yeh volume jitna jyada hoga utna aapko ko fayda hai.


SEO difficulty

SEO difficulty 0 se leke 100 tak hoti hai. Ye jitni jyada hoti hai utna aapko difficult hoga. Jo website jyada popular hai unke keywords ki difficulty 70-80 se upar rahti hai toh iss case mein aapko keyword rank karne mein bahut mehnat karni padegi. Agar ye difficulty 10-20 hai toh aapko jyada mehnat karne ki jarurat nahi hai.


Paid difficulty-

Google mein jo paid advertising hoti hai usme bhi SEO factor matter karta hai aur ye bhi SEO difficulty ke jaise hi work hota hai.


CPC

Aap ka jo keyword hai uski cost per click kitni hai uski jaankari hume yaha milti hai. Ye cost jitni jyada hogi utni aapki earrning jyada hogi.

keyword ubersuggest results list

Step 4.

Aap niche scroll karke aayenge toh aapko keyword ke sambndhit aur kai ideas milegi jisko aap search sakte hai. Aap iss list mein sab keywords ka Volume, CPC etc sab dekh lijiye. Niche jaane ke baad aapko ek option milega ‘View all keywords idea’.

keywords idea from ubersuggest

Step 5.

Jab aap ‘View all keywords idea’ par click karenge tab aap ke samne puri list khulegi. Yeh bahut badi hogi jo aap download kar sakte hai. Page par ek option hoga ‘ Export to CSV’. Iss par click karne ke aap ko ek excell ki file milegi jismr pura details mein puri jaankari milegi.

keywords idea in excel sheet

Step 6.

Aap ko jab list mil jayegi toh aap ko issme se kuch keyword lekar uspar hi post likhni hai. Jab ek keyword final hota hai jispe aap post likhne wale hai woh Google search bar me enter kijiye. Aap ke samne ek result page open ho jayega. Aap jaise hi niche scroll kareneg waha pe ek box hoga People also ask” jismein aap ke search ke related questions honge. Iss question ke answer bhi aap apne post mein jarur sde.

google SERP screenshot

Step 7.

Ab aap result page ke end mein jayiye waha pe aapko aur “Searches related to …” aise 8 result aur mil jayenge. Yeh woh result hote hai jo log uss topic ke bare mein aur jyada janana chahte hai. Aise mein aap inh results ko bhi cover karne ki koshish kare. Isse aapki post bhi lambi ho jayegi aur visitors ko puri jaankari ek hi article mein mil jayegi.

searches related to results

Yeh the 7 steps jiski madad se aap free mein keyword research kar sakte hai. Aaj market mein bahut saare paid tools hai jiski madad se aap keyword research kar skte hai lekin jo method humane batai hai woh bahut effective hai.

Pro tip

Agar aapko apne compitator ko harana hai toh aapko thodi bahut investment karni hogi. Ahrefs jaise paid tool ka istemaal karke aapko research karni padegi.

Summary
Keyword research kaise kare
Article Name
Keyword research kaise kare
Description
Kisi bhi post ko SERP mein rank karne ke piche keyword research ka bahut bada haath hota hai. Proper keyword research ke bina post likhna andhere mein teer chalane ke jaisa hai.
Author
Publisher Name
SEOinhndi
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