11 Black Hat SEO Techniques You Should Avoid Right Now [Hindi]

Black hat SEO kya hai?

Black hat SEO

“Page ranking badhane ke liye Google ki guide lines ke khilaf ja ke jin SEO techniques ka istemall kiya jata hai usse Black hat SEO kaha jata hai.”

Agar aap blogger hai toh aapne yeh word sunahi hoga. Jyadatar log on page SEO aur off page SEO ke baare mein hi jaante honge kyunki yeh techniques Google ki najar nazar mein legal hai. Black hat SEO techniques naam ke jaise hi illegal hai.

Aapko pata hi hoga SEO ki madat se hum SERP mein rank kar sakte hai. Black hat SEO bhi aisihi techniques hai jiski madad se website ya phir page rank kiya jata hai.

Lekin rank karne ke liye Google ke guidelines cross kiye jate hai isliy isse black hat SEO bola jata hai.

Black hat SEO ka istemaal karke hum apna page rank toh karva sakte hai lekin jyada der ke liye nahi. Google ko jab yeh samajh aata hai toh uski page ranking kam ki jati hai ya phir search results se nikala jata hai.

Black hat SEO ka purpose sirf search engine ko impress karane ka hota hai. Iss mein visitors ke upar jyada dhyan nahi diya jata. Matlab jo bhi content likha jata hai woh visitors ko samajh nahi ata lekin ye content search engine ki nazar mein perfect hota hai.

Perfect hone ke karan jaldi rank bhi hota hai. Lekin dheere dheere jab visitors open karke close karte hai toh bounce rate badhta jata hai. Jisse search engine ko samajh ata hai ki iss content ko visitors pasand nahi kar rahe. Iss tarah us post ka ranking kam hota jata hai.

Google ka algorithm bahut intelligent hota hai. Aap kitna bhi koshish karlo ek na ek din Google ko pata toh cahlega hi.

On page aur Off page SEO mein jaise techniques hai ussi tarah Black hat SEO mein kuch techniques ka istemaal kiya jata hai.

1. Keyword stuffing

Jab main keyword ko bina kisi vajah se target kiya jyata hai, matlab ekhi article mein jyada se jyada time upyog kiya jata hai toh usse keyword stuffing kahte hai.

Keyword stuffing black hat SEO ki sabse popular technique hai. 2000 se pehle iss technique ka bahut upyog kiya jata tha. Sirf iski madad se bahut saare logon ne apne page rank karvaye the.

Lekin jab Google ko samajh aane laga ki main keyword ko bina vajah se target kiya ja raha hai toh algorithm update kiya gaya jisse inh pages ka rank kam hota gaya. 

2011 mein jab Google ki taraf se Panda algorithm ka update aya toh keyword stuffing ko low quality content declair kar diya aur aise websites ko penalize kiya gaya.

Aaj ke date mein keyword stuffing jyada samay tak work nahi hota kyun ki google ke crawler jab aapke website par crawling karne aate hai toh woh notice karte hai ki ek hi keyword ko bahut baar target kiya gaya hai.

Iss techniques ki madad se aap ki ranking badh toh nahi jaygi. Saath mein aapki ki website search engine index se bhi baher ho jayegi.

2. Cloaking

cloaking

“Jab ek hi page ka content search engine ko alag aur visitors ko alag dikhaya jata hai toh usse Cloaking kaha jata hai.”

Cloaking techniques ka istemaal page rank improve karane ke kiya jata hai.

Search engines ke crawlers ko ek behtarin content dikhaya jata jo uski nazar mein perfect ho. Lekin ye content visitors ko alaga dikhaya jata hai.

e.g Kisi mobile browser mein aap ek kuch ads dikhaya jata hai jismein koi cartoon ho sakta hai yaphir koi game. Lekin aap jaise hi usspe click karte hai toh aap kisi adult website pe chale jate ho. 

Jyadatar adult content dikhane ke liye iss techniques ka istemaal kiya jata hai.

Cloaking ki madad se aap kam samay mein rank kara sakte hai. Lekin ye kuch hi samay ke liye hota hai.

Google ko jab pata chal jata hai toh aapki website penalize ho jati hai. Kuch cases mein aapke website ko blacklist kiya jata hai.

Blacklist ka matlab hai Google chhod ke baki jo search engines hai, usmein bhi aap ki website index hona band ho jati hai. Aisi case mein aap ki website kisi bhi search engine mein nahi dikh payegi.

3. Duplicate Content

duplicate content

“Jab internet pe ek hi content 2 aur 2 se jyada websites par dikhai deta hai toh usse Duplicate Content kaha jata hai.”

Naya blogger article badhane ke chakkar mein content copy karke apne website par post karte hai. Aise case mein jab Google ko ye dono content dikh jate hai toh woh bhi confuse ho jata hai ki kaunsa content dikhaya jaye jisse visitor samadhani ho.

Aap agar naya content likh rahe hai toh uska plagarism jarur check kare. Agar aap duplicate content se bachna chathte hai toh Canonical tag ka istemaal jarur kare. Canonical tag se search engines ko pata chalta hai yeh content original hai aur aap ne publish kiya hai.


4. Clickbait

clickbaits example

Clickbait ek content ka chotasa part hota hai jismein attractive headline ka ya phir iamge ka istemaal kiya jata hai taaki visitors usse visit karne par majbur ho.”

Aapne Youtube par dekha hi hoga..

Kya aap bhi daily $1000 kamana chahte hai…

Agar aap blogging mein career banana chahte hai toh ye galtiya kabhi na kare…

Sirf 7 din mein motapa kam kare…etc etc.

Aise headlines ko dekhkar 100 mein se 90 log link ya phir video open karte hai. Lekin andar ja ke dekhte hai toh kuch alag hi hota hai.

Kabhi kabhi woh content relevant bhi hota hai lekin itna bhi relevant nahi hota jitni unki headline hoti hai.

Traafic badhane ke liye iska bahut jyada istemaal kiya jata hai. Clickbait ka sabse jyada istemaal Youtubers karte hai takki jyada views mile.

Agar aap ko click ke heesabse earning kar rahe ahi to shayd aap ko faayda ho sakta hai. Lekin agar aap blogging mein hai toh iss techniques se bounce rate badh jata hai.

5. Private Blog Network (PBN)

private blog network

Private Blog Network ek high authority website ka network hota hai jiska istemaal link banane ke liye kiya jata hai.”

Maan lijiye mere paas ek high authority website hai. Maine aur 5-6 naye blog starst kiye aur iss blog ke liye maine mere high authority websites se backlink le liya.

Iss case mein Google ki nazar mein mere naye blog site ko ek high authority website se backlink mil gayi. Iska fayda toh hoga hi.

Jyadatar private blog network high authority wale expire domain purchase karte hai. Iska fayda yeh hota hai ki expire domain par pehle se traffic hota hai toh usse phir se SEO krne ki jarurat nahi padti.

Aaj bahut saari website PBN ke backlink sell karti hai.

Aaj ki date mein PBN purely black hat technique hai jisse website penalize ho sakti hai.

6. Article Spining

article spiner result

“Jab koi article kisi tool ki madad se re-write kiya jata hai taaki copywrite ka issue na aaye toh iss technique ko Article Spining kaha jata hai.”

Aaj internet par bahut saare aise free tools available hai jiski madad se article spining kiya ja sakta hai.

Article spining mein main article ko kai saare alag alag word se replace kiya jata hai. Yeh words jyadatar difficult hote hai.

Article spining hone ke baad unique toh hota hai lekin ussmein jo words replace hote hai unko understand karna thoda mushkil hota hai.

Matlab orginal content padhne mein jitna asaan tha utna asaan spining ke baad nahi rahta.

Upar diye gaye image mein hum dekh sakte hai ki Jab hum article spinner mein likhte hai

“Cat is my favorite animal”

tab spining karne ke baad ye sentence kuch aisa dikhta hai

“Feline is my preferred creature”

Isse dekhkar aap ko pata chalega ki actual mein ye kyu user friendly nahi hai.

Google ki jab Panda update aayi thi toh usmein content ke related bahut saari improvement ho gayi thi. Iss update ke baad bahut saare aise spining article ka rank kam hota gaya.

Google hamesha users experience pe jyada focus karta hai. Article spining hone ke baad uska user experience khrab ho jata hai jisse automatically rank bhi kam hota jata hai.

Waise toh article spining jyada kaam ka nahi hai kyunki jab koi article likhta hai toh uski koshish yahi rahti hai article bahut easy ho jo visitors ko acchi tarah se samajh aaye.

Article spining hone ke baad jo words replace hote hai woh easy nahi ho sakte. Isse user experince kharab toh hona hi hai.

7. Automatic article writer

Automatic article writing

“Automatic article writer ek online tool hota hai jo aapko kisi bhi topic ke upar article generate kar ke deta hai.”

Iske baare mein toh aap ne suna hi hoga. Automatic article writer ek online tool hota hai jo aap ko jaldi content create karne ke liye help karta hai. 

Aaj bahut saare log iska istemaal kar rahe hai. Hum jab koi topic aisi tool mein enter karte hai toh tool uske related article search karta hai.

Bahut saare article crawl karne ke baad usmein se kuch part spining kar ke humare saamne rakhta hai.

Ye content kitna unique ho sakta hai iski koi guarantee nahi hoti. Free ke tools mein to 100% plagairism rahta hai.

Yeh content jyadatar visitors ko padhne mein kathin hi hota hai. Aise articles ka user experience kharab rahta hai.

8. Hidden text

hidden text

“Jab kisi webpage par background color aur text color same rahta hai toh woh text visitors ko dikhta nai toh usse Hidden text kaha jata hai.”

Hidden text ka upyog search engine ko bevkuf banane ke liye kiya jata hai. Article publish karte samay content  mein main keywords ko unnatural tareeke se add kiya jata hai aur content ke iss part ko same font color diya jata hai jaise uska background color ho.

Iss case mein search engine toh woh text padh pata hai lekin visitors padh nahi sakte. Matlab visitors ko wahi content dikhaya jata hai jo natural hai.

Kafi log isse content ki size 1 rakhkar hide karte hai. Aise text image ke peeche bhi hide kiya ja sakte hai.

Iss tarah text hide karke bhi ranking mein mein improvement kiya ja sakta hai.

Google ke new update mein yeh technique detect hone par website ranking kam ho jata hai.

9. Doorway pages

doorway pages

Doorway pages generally low quality webpages hote hai jo ranking badhane ke liye banaye jate hai aur jo visitors ko click karne par forcefully kisi anya destination par le jata hai.

Doorway pages ko jump page, bridge page bhi kaha jata hai. Aise pages mein keywords iss tarah se daale jaate hai ki crawlers ka attention pa sake.

Doorway pages Visitors ke liye banai nahi jati iska istemaal sirf ranking badhane mein hota hai. Iss pages mein content bahut hi kam hota hai.

link buying

SEO ke liye jab koi paise de ke backlink purchase karta hai toh usse Buying link kaha jata hai.

Link buy karna Google guideline ke kheelaf hai. Aaj har koi blogger backlink banana chahta hai lekin aaj ke date ek high authority website se backlink milna bahut difficult ho gaya hai.

Aisi condition mein aaj bahut saari websites ne backlink bechne ka business chalu kiya hai jo jyadatar irrelevant hi hote hai.

Aisi agencys private blog network ka upyog karke aap ko backlink deti hai jo aap ke website ka traffic ratorat zero ho sakta hai.

link exchange

“Jab 2 websites ya phir blogger ek dusare ko backlink dete hai toh usse Link exchange kahte hai.”

Google ki nazar mein link exchange ek balck hat technique hai jisse aap ke page ranking kam ho sakta hai. 

Yeh kuch black hat SEO ki basic techniques hai jiski madad se page rank karaya jata hai.Agar aap blogging ko as a career dekh rahe hai inh techniques ka kabhi bhi istemaal na kare. Aap sirf content ke upar dhyan dijiye, baki sab hota rahega.

Balck hat SEO ke baare mein aapko kuch aur jaankari hai toh comment mein jarur bataye.


Summary
Black hat SEO in Hindi
Article Name
Black hat SEO in Hindi
Description
Page ranking badhane ke liye Google ki guide lines ke khilaf ja ke jin SEO techniques ka istemall kiya jata hai usse Black hat SEO kaha jata hai.
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